Warehouse Seoul in INTERIORS

My photographs of Warehouse were featured in the July 2012 issue of INTERIORS (Vol. 310, pp. 94–106). The publication focused on the redesigned interior of the pub and restaurant, which was founded by Jason Choi and recently reworked by American designer William Craig and German architect Ralf Zabel.

I was commissioned to document the new interior and translate the design approach into a photographic series for print.

Photographing the redesign

Warehouse is located in the center of Seoul. The redesign aimed to sharpen the space without losing its direct and accessible character. Jason Choi’s original idea of offering good food and a relaxed atmosphere at reasonable prices remained central to the project.

While photographing, I focused on how material, light, and structure defined the space. Rather than staging scenes, I worked with existing conditions and movement through the interior.

Design collaboration

The collaboration between William Craig and Ralf Zabel shaped the new identity of Warehouse. Their approach combined restraint with clarity, allowing the architecture to support everyday use rather than dominate it.

The INTERIORS feature presents this collaboration through a sequence of images that highlight transitions between spaces, surface details, and spatial flow. My role was to observe and record how these elements worked together.

Photography for print

Photographing for a print publication requires a different rhythm. Each image needs to stand on its own while also working as part of a larger sequence. For this feature, I paid close attention to framing and consistency so the photographs could guide readers through the space.

The result is a visual narrative that reflects both the design intent and the atmosphere of the interior.

A documented moment

The INTERIORS feature captures Warehouse at a specific moment in its evolution. Rather than presenting a final statement, the images document a phase shaped by collaboration and careful design choices.

For me, the project fits into an ongoing interest in photographing interiors as lived spaces—places defined not only by design, but by use, movement, and time.