OVERVIEW

TECHNOPLEX REPRESENTS HANKOOK TIRE’S HORIZONTAL CULTURE FOR CREATIVITY AND COOPERATION. EXPERIENCE TECHNOPLEX’S BEAUTY OF TECHNOLOGY AND INNOVATION. BUILDING ON THE SUCCESSFUL PARTNERSHIP DEVELOPED DURING THE HANKOOK TECHNODOME PROJECT – THE COMPANY’S INTEGRATED R&D CENTRE IN DAEJEON – FOSTER + PARTNERS HAS DESIGNED HANKOOK’S NEW HEADQUARTERS IN PANGYO, ON THE OUTSKIRTS OF SEOUL, SOUTH KOREA.

IN ORDER TO VISUALLY DOCUMENT THIS BEAUTIFUL BUILDING FOR HANKOOK, WE CREATED THREE DIFFERENT VIDEOS THAT ALLOW AN AUDIENCE TO TRAVEL UP THROUGH THE BUILDING TO GET A FEEL FOR THE BEAUTIFUL INTERPLAY OF LIGHT AND SHADOW THAT HAS BEEN CREATED BY FOSTER + PARTNERS. THE FIRST VIDEO FOCUSES ON HANKOOK'S HORIZONTAL WORK CULTURE AS A BACKDROP OF THE INNOVATIVE ARCHITECTURE OF THE BUILDING.

A SECOND VIDEO HIGHLIGHTS PURELY THE ARCHITECTURAL DESIGN OF THE BUILDING. AND FOR SOCIAL MEDIA PURPOSES WE ALSO EDITED A SHORTER VERSION OF THE ARCHITECTURE FOCUSED FILM IN BLACK & WHITE. I WORKED ON ALL THREE VIDEOS AS A DIRECTOR, EDITOR AND COLORIST.