Overview
Famous South Korean actor Ji Chang Wook was chosen as the new face of Nescafé Indonesia’s “Coffee Ala Cafe” campaign, reflecting his strong popularity with Indonesian audiences. The campaign introduces Ji as brand ambassador across TV commercials and digital spots, highlighting products such as the Ice Roast americano powder and a range of canned coffees. Shot entirely in South Korea and directed by Korean commercial director Cooke, the commercials were tailored for the Indonesian market to connect Ji’s star power with Nescafé’s growing coffee culture.
The production was led by global advertising networks Dentsu and Leo Burnett / Publicis, in collaboration with Korea’s Studio Dragon. I worked on this project as a freelance producer, serving as the bridge between the Korean production company and the international agencies to ensure smooth communication and execution across markets.
FREELANCE AGENCY PRODUCER
NILS CLAUSS
PRODUCTION
A STUDIO DRAGON PRODUCTION
VIDEO
SCREENSHOTS
PRODUCTION TEAM
TALENT
JI CHANG-WOOK
DIRECTOR
COOKE
EXECUTIVE PRODUCER
손용수 (SON YONG-SU)
PRODUCER
이승민 (LEE SEUNG-MIN)
ASSISTANT DIRECTOR
오유선 (OH YU-SEON)
CINEMATOGRAPHER
박상훈 (PARK SANG-HOON)
GAFFER
김민수 (KIM MIN-SU)
PRODUCTION DESIGNER
문시내 (MOON SI-NAE)
LOCATION MANAGER
김권영 (KIM KWON-YOUNG)
WARDROBE
이잎새 (LEE IP-SAE)
POST-PRODUCTION TEAM
EDITOR
강이슬 (KANG I-SEUL)
COLOR
곽혜원 (KWAK HYE-WON)
VFX
그루트 (GROOT)
SOUND DESIGN
토니피클 (TONY PICKLE)
ON BEHALF OF AGENCY (LEO BURNETT / PUBLICIS)
CREATIVE DIRECTOR
DAFI ALFADILA
PRODUCER
RAVI SHANKER, ADNIN ARDHIAS, RANDY HANDOKO, SHABRINA NUGROHO, MISHA PERDANA, MUDIT TRIVEDI
FREELANCE AGENCY PRODUCER
NILS CLAUSS
ON BEHALF OF DENTSU
CONTENT DIRECTOR
ROMMY PANTOUW, IAGO PATTIWAEL
ON BEHALF OF CJ ENTERTAINMENT INDONESIA
PRODUCER
SUCI MUTIARA SUKMA, 조은이 (JO EUNYI), 최희선 (CHOI HEE-SEON)