Overview

For the Jung Sung Il x Piquadro | APAC Campaign 2025, Contented partnered with Mutual to provide full-scale production services in Korea. Commissioned by the Italian premium bag brand Piquadro and targeting the Asia-Pacific market, the campaign was shot in Seoul with actor Jung Sung Il, reflecting Piquadro’s philosophy of uniting style and function while blending tradition with innovation.

Alongside overseeing the production, I worked as Director of Photography, shaping the campaign’s visual language against Seoul’s distinctive urban backdrop. Collaborating closely with director Francesco Zaia and executive producer Raffaele Alicino, we ensured a seamless process from development through to execution, aligning the imagery with the brand’s refined aesthetic.

The campaign showcases key collections including Modus, Blue Square, and the PQLM trolley, presenting Italian design through the textures and atmosphere of Seoul. It also stands as a clear example of how Contented and Mutual combine expertise to deliver global brand content at an international standard.

DIRECTOR OF PHOTOGRAPHY

NILS CLAUSS

PRODUCTION

A MUTUAL PRODUCTION IN COLLABORATION WITH CONTENTED