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CHEVROLET | New Year. New Roads

CHEVROLET’S CAMPAIGN “NEW YEAR. NEW ROADS” FOLLOWS THE STORIES OF FIVE INDIVIDUALS AROUND THE WORLD AS THEY ATTEMPT TO CONQUER THEIR RESPECTIVE FEARS AND ACHIEVE LIFE-CHANGING GOALS. THE PRODUCTION TRAVELLED TO DUBAI, SAO PAOLO, BOSTON, KOREA AND MEXICO TO FOLLOW THE STORIES OF FIVE INDIVIDUALS THROUGH A UNIQUE COMBINATION OF PERSONALIZED VR, 360 VIDEO AND DOCUMENTARY PRODUCTION.

THROUGH HOMETEAM MY PRODUCTION COMPANY CONTENTED DID THE SERVICE PRODUCTION AND MYSELF I WORKED AS DIRECTOR OF PHOTOGRAPHY FOR THE KOREAN PART OF THIS FILM, DOCUMENTING MIHWA’S STORY, WHO NEARLY DROWNED AT AGE SIX, BUT DREAMS OF OVERCOMING HER FEAR OF THE OCEAN AND LEARNING HOW TO SURF.

THE CAMPAIGN HAS BEEN CHOSEN AS AD OF THE WEEK ON ADWEEK.

CINEMATOGRAPHER

NILS CLAUSS

PRODUCTION

A “M SS NG P ECES” PRODUCTION IN ASSOCIATION WITH HOMETEAM

VIDEO

SCREENSHOTS

Mihwa faces her biggest fear as part of the Chevrolet New Year New Roads campaign, joining others around the world in this inspiring journey.
Mihwa, a young Korean woman, confronts her fear of water as part of the Chevrolet New Year New Roads campaign, joining others globally in this inspiring journey.
Mihwa, a young Korean woman, during her first pool sessions with her coach, confronting her fear of water as part of the Chevrolet New Year New Roads campaign.
Mihwa, a young Korean woman, with the help of her coach, confronts her fear of water and learns how to surf as part of the Chevrolet New Year New Roads campaign.
Mihwa, a young Korean woman, walks into the ocean in Busan, South Korea, as she learns how to surf as part of the Chevrolet New Year New Roads campaign.
Mihwa, a young Korean woman, paddles on her board with confidence, about to catch a wave as part of the Chevrolet New Year New Roads campaign.
Mihwa, a portrait of a young Korean woman, who has learned how to surf and built a lot of confidence as part of the Chevrolet New Year New Roads campaign.
Mihwa, a young Korean woman, stands confidently on her surfboard, having overcome her fear of water, as part of the Chevrolet New Year New Roads campaign.
A Chevrolet seen from behind, ready to depart on new paths, as part of the Chevrolet New Year New Roads campaign.
Mihwa, a young Korean woman, turns her fear of water into a friendship with the waves, learning how to surf as part of the Chevrolet New Year New Roads campaign.
Mihwa drives off in a Chevrolet, surfboard tied to the roof, finding new roads as part of the Chevrolet New Year New Roads campaign.

DIRECTOR

TUCKER WALSH & SAM SMITH

DIRECTOR OF PHOTOGRAPHY (KOREA)

NILS CLAUSS

SERVICE PRODUCTION (KOREA)

CONTENTED

DEVELOPED BY

FACEBOOK CREATIVE SHOP

LEAD AGENCY

THE STORY LAB

CREATIVE AGENCY

COMMONWEALTH/MCCANN

MEDIA AGENCY

CARAT

CLIENT

CHEVROLET

FOR FURTHER INFO VISIT

CONTENTED

CHEVROLET

M SS NG P ECES

HOMETEAM

CW-MCCANN

CARAT

ADWEEK