DISCURSIVE FORM | Nike

THE 19,375-SQUARE-FOOT RETAIL EXPERIENCE, LOCATED IN THE BUSTLING GANGNAM SHOPPING DISTRICT, BECOMES THE LARGEST SPORT BRAND STORE IN KOREA. CONSUMERS WILL FIND THE BEST THAT NIKE HAS TO OFFER, INCLUDING RUNNING, FOOTBALL AND SPORTSWEAR PRODUCTS. THE DESIGN OF NIKE GANGNAM EMBRACES LOCAL CONNECTIONS WHILE STAYING TRUE TO NIKE’S RICH HERITAGE. THE TWO-STORY FAÇADE SPORTS AN AWNING WITH A 26-DEGREE ANGLE, THE SAME GEOMETRY THAT’S SEEN ON NIKE’S CLASSIC OUTERWEAR, THE NIKE WINDRUNNER. INSIDE, THE STORE HAS THREE LEVELS AND A 24-FOOT CHROME CHANDELIER. THIS STUNNING CENTERPIECE, MADE FROM NIKE RUNNING, BASKETBALL AND FOOTBALL PRODUCTS, PAYS HOMAGE TO NIKE’S INNOVATIONS. THROUGH DESIGNER WILL CRAIG (DISCURSIVE FORM), WHO DESIGNED THE LIGHTING OF THIS STORE, I WAS COMMISSIONED AS A PHOTOGRAPHER FOR NIKE TO DOCUMENT THIS STORE IN SEOUL, SOUTH KOREA.

PHOTOGRAPHER

NILS CLAUSS

CLIENT

NIKE