OVERVIEW

CHEVROLET’S CAMPAIGN “NEW YEAR. NEW ROADS” FOLLOWS THE STORIES OF FIVE INDIVIDUALS AROUND THE WORLD AS THEY ATTEMPT TO CONQUER THEIR RESPECTIVE FEARS AND ACHIEVE LIFE-CHANGING GOALS. THE PRODUCTION TRAVELLED TO DUBAI, SAO PAOLO, BOSTON, KOREA AND MEXICO TO FOLLOW THE STORIES OF FIVE INDIVIDUALS THROUGH A UNIQUE COMBINATION OF PERSONALIZED VR, 360 VIDEO AND DOCUMENTARY PRODUCTION.

THROUGH HOMETEAM MY PRODUCTION COMPANY CONTENTED DID THE SERVICE PRODUCTION AND MYSELF I WORKED AS DIRECTOR OF PHOTOGRAPHY FOR THE KOREAN PART OF THIS FILM, DOCUMENTING MIHWA'S STORY, WHO NEARLY DROWNED AT AGE SIX, BUT DREAMS OF OVERCOMING HER FEAR OF THE OCEAN AND LEARNING HOW TO SURF.

THE CAMPAIGN HAS BEEN CHOSEN AS AD OF THE WEEK ON ADWEEK.