OVERVIEW

UNIVERSAL EVERYTHING IS A SHEFFIELD BASED MEDIA ART AND DESIGN STUDIO. THEIR WORK FOR VISION HALL MEDIA WALL AT HYUNDAI MOTOR GROUP UNIVERSITY, MABUK CAMPUS, IN SOUTH KOREA HAS BEEN AWARDED WITH THE RED DOT DESIGN AWARD IN THE CATEGORY OF BEST CORPORATE FILM 2013. THIS FOOTAGE HAS BEEN SUPPORTING THE AWARD APPLICATION BY UNIVERSAL EVERYTHING. I HAD THE PLEASURE TO WORK ON THIS VIDEO AS A DIRECTOR, CINEMATOGRAPHER AND EDITOR.

VISION HALL, WHICH BELONGS TO A HUMAN RESOURCES DEVELOPMENT CENTRE OF HYUNDAI MOTOR GROUP, WAS DESIGNED FOR ITS EMPLOYEES TO VISUALLY EXPERIENCE THE COMPANY’S PHILOSOPHY. THE HALL USES STATE-OF-THE-ART TECHNOLOGY LIKE A 3D SOUND SYSTEM OF 36 CHANNELS AND A MEDIA WALL (24 X 3.5 METRES) TO PRESENT INTERACTIVE CONTENT OF UP TO 48K RESOLUTION SPREAD ACROSS 730 MICRO-TILES.

THIS CURRENT MULTI- MEDIA EXHIBITION WAS ORGANISED TO STIMULATE AN ONGOING DIALOGUE BETWEEN THE COMPANY AND EMPLOYEES. VISION HALL AND THE SELECTED ARTWORKS ARE MEANINGFUL, AS THEY OPEN UP A SPACE OF DIALOGUE AND REFLECT ON THE COMPANY’S WILLINGNESS TO COMMUNICATE.