OVERVIEW

THESE THREE FILMS ARE PART OF A CAMPAIGN WHICH LONDON BASED PRODUCTION COMPANY THE SMALLS DID VIA BLOOMBERG MEDIA STUDIOS ON BEHALF OF HYUNDAI. I PARTICIPATED IN THESE THREE SEGMENTS WORKING AS A DIRECTOR FOR THE SHOOTS IN SAN FRANCISCO, UNITED STATES, AND SEOUL, SOUTH KOREA.

THE FIRST VIDEO TAKES A LOOK AT HYUNDAI’S INVOLVEMENT IN CONTRIBUTING TOWARDS A HYDROGEN-POWERED CLEAN FUTURE. AS GLOBAL TEMPERATURES RISE, EXTREME WEATHER EVENTS ARE GETTING WORSE EVERY YEAR. ONE SOLUTION IS TO HARNESS THE POWER OF HYDROGEN, THE UNIVERSE'S MOST ABUNDANT ELEMENT, IN THE FORM OF HYDROGEN FUEL CELL ELECTRIC VEHICLES, OR FCEVS, LIKE THE HYUNDAI NEXO. THIS FILM FEATURES KISANG LEE (HEAD OF ECO FRIENDLY VEHICLE R&D CENTRE) AS HE SPEAKS ABOUT HYUNDAI'S HYDROGEN FUEL CELL TECHNOLOGY AND HOW THIS IS THE MAINSTREAM ENERGY IN THE FUTURE. THE SECOND VIDEO TAKES A LOOK AT SMART CITIES - BLUEPRINTING THE FUTURE. THE ERA OF THE "FOURTH INDUSTRIAL REVOLUTION" WILL CONNECT BILLIONS OF PEOPLE AND DEVICES THROUGH THE FUSION OF EMERGING TECHNOLOGICAL BREAKTHROUGHS. HOW WILL THE SMART CITY OF THE FUTURE LOOK AND HOW WILL IT TRANSFORM PEOPLE'S LIVES? THIS FILM FEATURES JOHN SUH (VP & FOUNDING DIRECTOR OF HYUNDAI'S NEW HORIZONS STUDIO) AS HE SPEAKS ABOUT SMART CITIES OF THE FUTURE.

THE THIRD VIDEO IS ABOUT PERSONAL MOBILITY. AS WE MOVE INTO THE FUTURE, IMPROVING THE QUALITY OF LIFE IS ANCHORED ON THE IMPORTANCE OF EFFICIENCY, SO PEOPLE CAN ACHIEVE MORE. EXPERTS PREDICT THE FUTURE OF PERSONAL MOBILITY, WILL SEE THE USE OF AIR TAXIS, COURIER DRONES, SELF-DRIVING CARS AND ARTIFICIAL INTELLIGENCE. THIS FILM FEATURES JOHN SUH (VP & FOUNDING DIRECTOR OF HYUNDAI'S NEW HORIZONS STUDIO) AS HE SPEAKS ABOUT THE FUTURE OF PERSONAL MOBILITY.