OVERVIEW

ZABEL & PARTNERS ARCHITECTS COMMISSIONED ME AS A PHOTOGRAPHER TO DOCUMENT THEIR SIRONA SHOWROOM IN SEOUL, SOUTH KOREA.
SIRONA IS A PRODUCER OF DENTAL EQUIPMENT. THE DESIGN OF THE SHOWROOM FOCUSES MOST IMPORTANTLY ON THE SIMPLICITY AND FUNCTIONALITY OF THE SPACE WHICH SUITS THE GERMAN ORIGIN OF THE CLIENT. THE GENERAL SPACE ORGANIZATION IS SPLIT BETWEEN THE MORE PRIVATE OFFICE SPACES AND THE PUBLIC SHOW ROOM. THE SHOW ROOM INCLUDES SEMINAR SPACES, MEETING ROOMS AND AREAS TO DISPLAY THE LATEST PRODUCTS. THERE IS A LOUNGE WHERE VISITOR CAN COMFORTABLY WAIT NEAR THE ENTRY. WORKS BY FLOH, A GERMAN GRAFFITI ARTIST WHICH ZABEL & PARTNER SELECTED, ARE DECORATING THE WALL IN THE LOUNGE. THE COLOUR CONCEPT IS VERY REDUCED AND DOMINATED BY WHITE. SPLASHES OF YELLOW, THE SIGNATURE COLOUR OF SIRONA, ARE BEING USED TO EMPHASIZE ON SPECIAL DESIGN OR SHOW ROOM FEATURES.