Filming Vision Hall at Hyundai Motor Group University
I worked on documenting Vision Hall at Hyundai Motor Group University, located on the Mabuk Campus. The project focused on the media installation created by Universal Everything, which later received a Red Dot Design Award in the category Best Corporate Film in 2013. My role was to direct and edit the footage used for the award submission. The aim was to show how the space functions and how media art operates within a corporate environment built around communication and exchange.
Vision Hall as a Space
Vision Hall was designed as a place for dialogue. It combines architecture, sound, and moving image into a single environment. The hall features a 36-channel 3D sound system and a large-scale media wall measuring 24 by 3.5 meters. The screen itself is made up of hundreds of micro-tiles and supports extremely high resolution. However, what interested me most was not the technical scale, but how people move within the space and respond to it.
Working with Universal Everything
Universal Everything was founded in 2004 by Matt Pyke. The studio works across digital art, motion, and design, often collaborating with global brands. Their approach to Vision Hall was clear and restrained. Instead of overwhelming the space, the content responds to architecture and audience. While filming, I focused on how images, light, and sound interact rather than isolating individual elements.
About the Red Dot Recognition
The Red Dot Design Award has existed since the 1950s and covers a wide range of design disciplines. In this case, the award recognized how media art was used within a corporate setting. For the submission, my task was not to explain the project, but to observe it. The footage needed to reflect how the installation works in real conditions, with people present and the space in use.
Behind the Camera
As a cinematographer based in Seoul, I often work in environments where design and function overlap. Vision Hall fit naturally into that interest. While filming, I paid close attention to pacing and movement. The goal was to let the space unfold on its own terms. Editing followed the same logic. Nothing was rushed, and nothing was pushed for effect.
Art, Technology, and Use
What stands out about Vision Hall is how art and technology support communication rather than spectacle. The installation does not dominate the space. Instead, it creates a framework for exchange. Universal Everything’s work shows how digital media can exist quietly within architecture. My role was simply to translate that experience into moving images.
Working Inside Vision Hall
Rather than treating Vision Hall as an object to explain, I approached it as a space to move through. The camera follows light, sound, and scale as they shift across the room. What stayed with me most was how quietly the installation operates. It does not demand attention. Instead, it creates a setting where media, architecture, and people remain in balance.
