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Overview

Singapore, with only 1% of agricultural land due to its rocky geology, imports 90% of its food from 183 countries. Vegetables have a self-sufficiency rate of just 4% in particularly. To increase food self-sufficiency, the singapore government introduced the 30 by 30 policy, promoting alternative agricultural technologies like smart farms.

In addressing and supporting local issues, hmgics presents a new smart farm, providing a futuristic solution to enhance singapore’s food production capabilities, exemplifying the group’s vision for sustainable urban growth. Unlike most smart farms that are focused on maximizing productivity in enclosed environments, hmgics smart farm is designed to enhance customer awareness by allowing visitors to experience the entire farming process.


Through the synchronization of human efforts and an automated conveyor system utilizing sophisticated robotics, the smart farm produces up to nine different crops within the facility, with harvested produce given to customers as a memento of their visit, as well as donated to singapore society. The crops will also feature on the menu of the tasting lounge and customers can enjoy various flavors of crops. Furthermore, customers have the opportunity to enjoy all these experiences at no cost.

DIRECTOR OF PHOTOGRAPHY

NILS CLAUSS

PRODUCTION

A DSCENT PRODUCTION IN ASSOCIATION WITH MINORITY VIA INNOCEAN

VIDEO


SCREENSHOTS


Smart Farm lab interior with robotic arms and vertical grow racks.
Seedling growing in sponge against black backdrop, timelapse view.
Timelapse split screen of red-veined greens growing in Smart Farm.
Macro detail of vibrant red-veined leaf in Smart Farm.
Leafy greens growing under bright vertical lights in Smart Farm.
Macro close-up of leafy greens in Smart Farm environment.
Split composition of dew-covered leaf and Smart Farm machinery.
Timelapse view of cloud reflections on Smart Farm glass facade.
Rotating carousel grow system inside Smart Farm environment.
Night view of Smart Farm with glass structure and robotic arm.

CLIENT 


HYUNDAI MOTOR GROUP

AGENCY

INNOCEAN

MAIN TEAM (KOREA)


DIRECTOR 


MINWOO HAN (DSCENT)

PRODUCER

SEUNG JUN

PRODUCTION MANAGER

DA YOUNG JEE

DOP

NILS CLAUSS (CONTENTED)

SUPPORTING TEAM (SINGAPORE)


1ST AC

JEREMY JUN MING CHUA

2ND AC

FIONA WONG WAN YU

DATA MANAGER

MAVIS LAI SHU JUN

GAFFER

BRANDON KOK SHENG LEE

KEY GRIP

MUHAMMAD GHUFRAN BIN MOHD JASNI

BESTBOY

FRANCIS LIM MING LIANG

GRIP 2

ONG SOON LAI

JUNIOR GRIP

DE SOUZA JOHN PETER

INTERN GRIP

RAYSON GOH

PA DRIVER

YEE KWONG KIN, AQIL BIN AZAHAR

PA

DOMINIC NG SHI QIANG, SHAYANNA THAM, KOK LEI PENG XENA, TAK CHIN HUE


HAND MODEL

TANISHA LISSA BINTE JAMALUDIN KHAN

POST TEAM (KOREA)


EDITOR

MINWOO HAN

COLORIST

EISEUL KANG (THE REMADE)

ASSISTANT COLORIST

JOOYOUNG KIM, GIHOON MOON

2D COMPOSITE SUPERVISOR

JUNGHWAN SEO (AU8UST)


2D ASSISTANT MANAGER

SEONGMIN BAE

POST PRODUCER

SARA JEONG

SOUND DESIGN

MEANWOO KANG


FOR FURTHER INFO VISIT

HYUNDAI MOTOR GROUP INNOVATION CENTER SINGAPORE

HYUNDAI MOTOR GROUP

INNOCEAN

DSCENT

MINORITY

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