Posted on Dec 21, 2023

Harvesting Tomorrow: Hyundai’s Smart Farm Revolution in Singapore

Addressing Agricultural Challenges in Singapore

In the lush landscape of Smart Farming Singapore, Hyundai’s vision comes to life. A DSCENT/MINORITY Production, directed by Minwoo Han, leads the way. Explore the future of sustainable agriculture from the very beginning. In addressing the challenge of limited agricultural land in Singapore, comprising only 1%, Hyundai Motor Group Innovation Center Singapore (HMGICS) takes a groundbreaking approach.

A Futuristic Solution by HMGICS

Introducing a visionary Smart Farm as a sustainable solution, this DSCENT Production, directed by Minwoo Han, showcases the future of urban agriculture.

Maximizing Productivity with a Customer-Centric Approach

Singapore, reliant on imports for 90% of its food, has initiated the 30 by 30 policy. This policy aims to elevate food self-sufficiency through innovative agricultural technologies like smart farms. HMGICS’s Smart Farm stands out by not maximizing productivity. It also allows visitors to engage in the entire farming process, fostering customer awareness.

A Culinary Adventure with Freshly Harvested Crops

Embark on a sensory journey as HMGICS’s Smart Farm blends human expertise with an automated conveyor system featuring advanced robotics. Cultivating up to nine different crops, this agricultural marvel provides visitors with a memento of freshly harvested produce. Also it facilitates a unique culinary adventure. The crops, grown with precision and care, extend beyond the farm and onto the tasting lounge. HMGICS created an immersive experience where flavors and sustainability harmonize. All this is provided to customers at no cost, enhancing accessibility to quality, homegrown produce.

A Collaborative Triumph: South Korean and Singaporean Teams

Witness the collaborative spirit between the South Korean and Singaporean teams, a core narrative of this cinematic piece. This collaborative triumph executed for Hyundai Motor Group, showcased in every frame, adds an extra layer of richness to the project. DSCENT, collaborating with the esteemed Seoul-based production company Minority through INNOCEAN, masterfully captures the essence of this groundbreaking venture. The synergies between cultures, talents, and expertise create a tapestry of innovation and success. This symbolizes the power of global collaboration in shaping the future of agriculture.

Documenting the Vision: A DSCENT Production with Minwoo Han

Delve into the heart of HMGICS‘s vision for the future of agriculture in Singapore through this captivating documentary-style DSCENT Production. Directed by the skilled Minwoo Han, this production documents the evolution of a Smart Farm. It also serves as a testament to HMGICS‘s unwavering commitment to innovation and sustainability. Explore the intricate details, challenges, and triumphs of this remarkable Smart Farm, unveiling a narrative that transcends traditional agriculture, offering a glimpse into the future of sustainable urban farming.

Prior to this project I worked as a director of photography (DOP) with director Minwoo Han on the SEAH BESTEEL brandfilm, which was shot on Jeju Island, South Korea.